Friday, July 8, 2016

Russell Athletic And Little League® Reveal New Custom Uniforms

A LittleLeague.news animation (Photos courtesy of Little League® Baseball)
Debuting for the 2016 Little League® World Series Tournaments
View LLB Video

South Williamsport, PA - The new design incorporates a “Futuristic and Fresh Look” bringing excitement to the game.

Russell Athletic and Little League® unveiled new uniforms today for the 2016 Little League® World Series tournaments. As a longstanding partner of Little League for more than 30 years, Russell Athletic will once again outfit all U.S. and international regional teams competing at each of this year’s nine Little League World Series baseball and softball championships.

The 2016 uniforms look to transform the past by bringing teams into the future through a modern geometric design. The new uniforms, featuring “Dazzle Camouflage” patterns inspired by patterns from the early 1900s, confidently position teams into the future with angled piping designs. This one-of-a-kind feature looks to increase visibility for fans as well as television viewers with more prominent and bolder designs that appeal to youth and a younger generation. The uniforms highlight today’s uniform trends with a brand new look for Little League giving each team their own distinct color to represent their region.

SHOP: Official Little League® World Series Teamwear Now Available!

“Russell Athletic continues our mission of being experts in team sports by delivering uniforms with design and premier performance,” said Matt Murphy, Senior Vice President Marketing, Russell Athletic. “We’re proud to exclusively outfit all Little League World Series players and coaches with best in class uniforms and apparel. Russell Athletic wishes the best of luck to all the teams playing in this year’s tournaments and congratulate them on their success this season.”

The uniforms parallel the innovations and trends of college and professional team uniforms with superior performance and durability features. Designs and decorations have been fully printed into the jerseys, eliminating the weight associated with twill numbers and lettering. The jersey material is breathable, lightweight stretch fabric used by many Division I universities and Minor League teams. The official Little League Keystone patch will be sewn on the left sleeve of the jersey.

“The boys and girls competing in Little League World Series tournaments have proudly represented their communities along their tournament journeys,” said Liz DiLullo Brown, Little League Vice President of Marketing and Communications. “When they take the field in their new World Series uniforms from Russell Athletic, they will be able to proudly take the field as a Regional Champion. Our longtime partnership with Russell Athletic allows all participants to feel a sense of pride, belonging, and accomplishment every time they pull their World Series uniform on.”